New week, new beauty business moves! This week's newsletter is all about taking your brand to the next level with the latest social media trends. We also have a secret weapon for creating exceptional ads (minus the design drama).

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What's up this week?

TikTok Shop's SOAR Together Program: Great news for small and medium-sized beauty brands! TikTok Shop just launched the SOAR Together program, offering dedicated resources and support to help your business thrive on their platform. This includes mentorship opportunities, specifically for women-owned and LGBTQIA+ founded businesses.

AI Steps Up for Beauty Content Creation: Remember the buzz about Toys"R"Us using AI to create product videos? This tech is making its way into the beauty industry! While the quality might not be award-winning yet, AI-powered video generation tools can be a lifesaver for creating quick and engaging social media content, especially product tutorials.

Bonus Tip: Do you create any social media graphics? Tried creating an Ad or boosting a post? Checkout Adcreative - a tool that allows you to create professional-looking ads and social media graphics using AI, in minutes, even without design expertise.

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Instagram Tests Chat Features: Buckle up for a potential game-changer! Instagram is testing chat functionalities that could revolutionize how you connect with your audience (See this example shared on the Threads App). Imagine offering real-time consultations and answering product questions directly through a chat widget!

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Actionable insights: How can you leverage this for your beauty business?

Jump on the TikTok Train: Don't have a comprehensive TikTok strategy? No problem! Now's the perfect time to experiment with different formats. Showcase your products with captivating demos, offer a glimpse into your brand story, or partner with beauty influencers to reach a wider audience.

Explore AI Content Creation Tools: Feeling overwhelmed by content creation? AI-powered video generation platforms can be a valuable tool in your arsenal. Start by using them for simple tasks like product tutorials, freeing up your time for more complex creative tasks. Remember, AI shouldn't replace your brand's voice; use it to supplement your existing strategy and personalize the content. If you write long-form content, try KOALA WRITER, and check out Nichesss if you'd want to quicky brainstorm content and generate ideas with pre-defined templates.

Get Ready for Instagram Chat: While Instagram chat features are still in testing, it's a good idea to be prepared. Think about how you can utilize this feature to enhance customer service and engagement. Plan to offer real-time consultations and host interactive live Q&A sessions to connect with your audience on a deeper level.

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P.S. Have any questions about these trends or need help implementing tanything? Reply to this email with your questions, or visit our website at Glamstartups.com.

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